![]() ![]() Through extensive collaboration with the consumer electronics and broadcasting industries, and after several rounds of consumer research, the CTA’s Video Division Board approved the NextGen TV name and logo for consumer technology products optimized for the new ATSC 3.0 standard example products now include 4K Ultra HD TVs, gateway receivers and portable devices. In 2019, the ATSC asked CTA to implement an ATSC 3.0 nomenclature and logo development program. The NextGen TV logo is licensed by the Consumer Technology Association, and its use on a product is strictly controlled by the CTA, which owns that trademark. Your current over-the-air TV setup will remain viable for years to come.The ATV698 MAX platform with TennaTV is expected to be available with support for DVR and ATSC copy protection during the second quarter of 2023.Ĭertification Promises Feature Uniformityīy now, many readers will have seen the term “NextGen TV,” but may not know what that literally means. But don’t go out of your way to upgrade to a standard that’s still in its infancy. My advice, then, is similar to what it was a year ago: If you’re already planning to buy a new TV or over-the-air TV and an ATSC 3.0 model fits within your budget, there’s little harm in future proofing. “It was more from a thought-leadership position.” “We weren’t feeling a lot of heat that we had to have a product in the market,” Hall said. The company is launching an ATSC 3.0 model largely to satisfy some early adopters and get first-hand experience with the technology as it emerges. Nuvyyo CEO Grant Hall said he doesn’t want to discourage cord-cutters from buying Tablo’s ATSC 1.0 DVRs. Unlike Tablo’s existing HDMI models, it’s also unable to stream video onto other devices around the house due to technical complexities, though Nuvyyo says it might add that capability in the future. This week, Nuvyyo also announced an ATSC 3.0 version of its Tablo Quad HDMI over-the-air DVR coming this spring but at $300, it’s $100 pricier than the ATSC 1.0 version. This year’s big ATSC 3.0 news is that Hisense will include ATSC 3.0 tuners in most of its upcoming ULED TVs, becoming the fourth TV maker to support the new standard and the first that wasn’t an original sponsor of the standard. ![]() As I wrote last year and the year before, most antenna users can safely leave ATSC 3.0 out of their cord-cutting plans for now, even if it’s something to keep an eye on for the future.ĪTSC 3.0 is currently top of mind thanks to CES, the annual tech industry trade show where major TV manufacturers announce new products. ![]() markets are now broadcasting in the new standard, covering nearly half the United States, with dozens more markets to come throughout 2022.īut before you buy into the hype and shop for compatible TVs or tuner boxes, keep in mind that NextGen TV is still bleeding-edge technology and broadcasters have yet to realize its biggest benefits. NextGen TV promises better picture and sound quality for free with an antenna, but it’s still bleeding-edge tech.įor years now, the broadcast TV industry has been talking up plans to overhaul over-the-air TV with a new standard called ATSC 3.0.Īlso known as NextGen TV, ATSC 3.0 can deliver 4K HDR video, enhanced dialog, on-demand viewing options and potentially better reception, all for free with an antenna. ![]()
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